ResourcesJuly 29, 2022EDPB on legitimate interest for adtech
The European Data Protection Board (EDPB) press release underlines that it supports the actions taken by the Irish, Italian and Spanish Supervisory Authorities (SAs) following TikTok’s announcement that it would no longer seek users’ consent to send personalised advertisements, but that the legal basis for this would be the legitimate interest of TikTok and its partners....