The decision comes at the end of a proceeding initiated by a complaint filed by NOYB, the Austrian NGO co-founded by Maximillian Schrems. According to the Austrian DPA, data collected via Google Analytics and stored and further processed by Google violate EU law since US authorities might access it. Schrems, the honorary chairman of NOYB, made a comment recalling that the European Data Protection Supervisor had already taken a same stance concerning the cookies collected by a US provider.
