Brazil’s gaming market is booming! According to Newzoo’s latest survey, Brazil ranks 5th in the world in terms of players and 10th in revenues for 2022. However, with this success comes a crucial responsibility for gaming companies to protect personal data.
In our latest PrivacyEspresso episode, we had the honor of hosting Luiza Sato, Privacyrules expert from the Brazilian law firm TozziniFreire, to discuss the impact of Brazil’s General Data Protection Law (LGPD) on the gaming industry.
Key takeaways from the episode:
-LGPD Compliance: Gaming companies outside Brazil offering games accessible in the country must adhere to the LGPD. Whether processing personal data in Brazil, offering services to Brazilian individuals, or collecting data within Brazil, the rules apply.
-Rules for Data Processing: Companies must have a comprehensive privacy policy, appoint a Data Protection Officer, prioritize minors’ interests when processing their data, and use specific mechanisms for cross-border data transfers.
-Penalties for Non-Compliance: The LGPD is not to be taken lightly. Companies found violating the law may face fines, as recently imposed by the Brazilian DPA.
-Future Regulations: The Brazilian DPA is expected to take further actions, including guidelines on cross-border data transfers, DPIAs, information security measures, and AI-related data privacy.
Companies operating in Brazil should conduct a thorough assessment of their games to ensure compliance with the LGPD. By prioritizing privacy and data protection, they can build trust with customers and attract more players.
Tune in to this insightful episode with Luiza Sato as we delve into the world of gaming and data privacy in Brazil.